Helen’s motto is “correction, not change”. Many practitioners give the field of cosmetic medicine a bad name by failing to appreciate the aesthetic proportions of the face as a whole.
It is all too easy to focus on problem areas without due regard for what looks naturally youthful. We have all seen grotesquely blown up lips in women whose filler should have been used elsewhere, if at all. So too the “pillow cheeked” look – an attempt to puff out all wrinkling at the expense of the natural contours of the cheek.
We must objectively appraise the whole face and be prepared to say “no” to our clients whose requests, we feel, are not in their best interests. A good aesthetic practitioner will use Botox® and fillers safely and will not create an unnatural look. A great aesthetic practitioner, on the other hand, will examine the face as a whole at every consultation and will ask him/herself “what more can I do to beautify this person’s face?”
The reality, however, is that most of our clients have a limited budget. The following question therefore becomes fundamentally important; which treatment will give this client the “wow factor” therefore representing the best value for their money? Most of us benefit from Botox® in key areas at any age. A skilled practitioner can manipulate muscle action by enhancing the muscles that lift and by downplaying those that promote sagging. Fillers correct lines and depressions safely and reversibly.
We practitioners must aim to turn back the clock, to take our clients back 10 years rather than to change them into someone different altogether. The greatest accolade is when, at the two week follow up, a client reports that their friends comment on how good they look without being able to fathom out why. We don’t always get it right first time, however. We cannot gauge muscle strength accurately in each and every client. This is why the 2 week follow up appointment is all important when we can critically assess the effect of our treatments, allowing us to correct when necessary. In so doing we continue to educate ourselves and to optimise our technique in the future.
‘In Bath we noticed over time that more and more clients were coming from further afield, even London, where their previous anti-wrinkle treatments at other clinics had perhaps not been as effective as they had hoped, and at Athena we have a particular focus on ensuring that cornerstone treatments such as anti-wrinkle injections and dermal fillers are done precisely, and appropriate doses are given to achieve the results desired. Patients should have the opportunity to see a fully-qualified doctor for these procedures, rather than being lured in by non-medically-trained therapists.
Dr St John exclusively performs anti-wrinkle, dermal filler treatments as a result, as these are the main treatments clients are seeking. It is a testament to the professionalism of the doctors working together here in Bath as a whole that the treatments offered are up-to-date, and have been perfomed safely many hundreds of times, with the correct medical training.
Much of the enjoyment we receive from our work is seeing clients for follow up whose results are better than they had expected or hoped for – we believe over-delivering is often the result of a well-balanced, thorough approach to cosmetic work’